Why aren't the people you gave your business cards to calling on you so they can purchase your product or service? Could it be because they lost or (oh no!) threw your business cards away?
Why didn't they keep better track of your business cards in the first place? It's probably because your business cards didn't make an impression on them. Your prospects proabably get a ton of bland and, let's face it, forgettable business cards all the time and if they lose them? They probably think, "Oh well, I can just go into a directory and find any old bland business like that anyway." This really does happen.
Think about it. Your business card is usually the first point of contact your prospect has with you. If you can impress them with your business card (remember; first impressions are lasting impressions) then you stand a better chance of having them do business with you.
If you don't impress them quickly they'll more than likely just smile and say something like, "O.k....I'll give you a call sometime..." just to be nice and not hurt your feelings.
If people keep throwing away your business cards it's obvious they'll never call you! When they throw your business cards away it's like their throwing you away too isn't it?
Well if this happens you've got to simply change things; change the way you present your business to your prospects.
That's why I have come up with unforgettable business cards. Just look at the before and after pictures on the samples you see beside this post. Which businesses would you want to do business with? The before businesses or the after businesses?
